shalom aleinu
The vision and the model
A New Model for Peace Managed Civic Impact Investment
Shalom Aleinu was established to rebuild the civic foundation required for any future political resolution to become viable.
In recent years, peace has gradually lost visibility within Israel’s public sphere. Political agendas shifted, public discourse narrowed, and sustained civic investment in peace-oriented infrastructure diminished. Yet the aspiration for peace has not vanished. It remains present as an underexpressed, shared sentiment, waiting for credible pathways to re-emerge.
We propose a different approach.
To bear fruit, peace must be repositioned as a civic and cultural asset — one that can be developed, measured, strengthened, and managed over time.
From Advocacy to Investment
Traditional peace initiatives have often relied on goodwill, dialogue, or isolated programs. While important, they rarely operate within a coordinated investment framework designed for scale, continuity, and measurable impact.
Shalom Aleinu applies a structured portfolio model.
We use the term “investment” as a conceptual framework borrowed from the business world. In our model, it does not refer to financial profit, securities, equity, or monetary return, but to civic investment for public and societal impact.
We treat peace as a field that requires:
Strategic capital allocation
Diversification across complementary initiatives
Professional oversight
Defined impact metrics
Our portfolio is structured around two complementary pillars: Education and Communication. Each operates through clearly defined initiatives, measurable objectives, and disciplined capital deployment.
Out of a broad pool of proposals and candidates, only initiatives that met rigorous professional criteria were included.
The Portfolio Structure
Each initiative included in the current portfolio was selected through a structured review process that examined strategic alignment, leadership capacity, financial feasibility, measurable impact potential, and long-term sustainability.
Education for Peace & Civic Leadership
7 Initiatives | $400K Total Investment Package
Building long-term civic infrastructure for peace through education, leadership development, and the training of change agents:
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Training new peace leaders and civic change agents
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Teacher training and curriculum development in formal and informal education systems
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Strengthening Jewish–Arab shared civic frameworks on university campuses
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Expanding leadership among women, Russian-speaking Israelis, and additional civic communities
Each initiative is selected based on:
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Depth of engagement
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Institutional sustainability
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Leadership capacity
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Potential for replication or scale
The Strength of the Education Pillar
Education builds depth and continuity. It embeds peace as a practical civic value with everyday relevance. Educational initiatives leave behind trained leadership, developed curricula, and durable institutional frameworks that continue generating impact beyond the initial investment cycle.
צילום: גלעד קוולרצ׳יק, שתיל סטוק
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צילום: יוסי זמיר, שתיל סטוק
Communication for Civic Impact
5 Initiatives | $420K Total Investment Package
Strengthening the public space for responsible discourse through strategic communication and narrative engagement.
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Digital media platforms focused on civic and peace-oriented engagement
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Strategic social media campaigns
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Influencer partnerships and youth-led content ecosystems
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Short-form educational video and multimedia content
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Research-based narrative reframing initiatives
Each initiative is assessed based on:
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Audience reach and engagement metrics
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Narrative penetration and visibility
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Professional content standards
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Measurable influence within public discourse
The Strength of the Communication Pillar
Communication operates in real time. It expands the boundaries of what is publicly discussable and politically imaginable. By strengthening visibility and legitimacy, communication initiatives create space for constructive civic engagement.
From Vision to Measurable Public Impact
Each funding cycle begins with an open call for proposals. Initiatives are reviewed through a structured evaluation process that assesses:
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Civic impact potential
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Leadership and execution capacity
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Financial planning and feasibility
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Innovation and scalability
Before capital is deployed, short- and long-term impact indicators are defined. These include measurable outcomes related to public engagement, narrative visibility, educational reach, and institutional sustainability.
Performance is monitored throughout the lifecycle of each initiative. Investors receive periodic reporting reflecting progress, challenges, and outcomes.
Why a Portfolio Approach?
Societal change in a polarized environment cannot be achieved by a single organization or intervention. It requires simultaneous engagement across age groups, sectors, and communication channels.
A diversified portfolio reduces risk, increases cumulative impact, and creates synergy across initiatives.
Public Return
Investment in Shalom Aleinu does not generate financial profit. It generates public return: strengthened democratic resilience, enhanced social cohesion, and expanded civic legitimacy for future political agreements.
Why This Model Matters
Diplomatic frameworks may emerge. International actors may invest political capital. Regional initiatives may gain momentum.
But without civic infrastructure inside Israel, such openings remain fragile.
Political agreements are not sustained by declarations. They depend on prepared institutions, credible leadership, and a public sphere capable of carrying them forward.
Shalom Aleinu builds that civic capacity — deliberately, professionally, and at scale.