Peace Communication Portfolio 2026
Why Invest Now in Peace Communication?
In Israel, peace has largely disappeared from digital public conversation. Algorithm-driven platforms amplify outrage and polarization, elevating extreme and hate-driven narratives and pushing nuance to the margins. This is not accidental. It is structural.
If peace has no presence in algorithm-driven spaces, it fades as a public asset.
Without visible, credible, and strategically amplified civic discourse, no diplomatic initiative can gain public legitimacy. Internal polarization deepens, and externally Israel’s image is shaped by the loudest and extreme voices.
Peace communication is not commentary. It is infrastructure. It operates in real time, competes for attention, shapes perceived norms, and activates civic engagement.
Why Invest Through Shalom Aleinu?
The Communication Portfolio was curated by our Investment Committee through a rigorous selection process that included an open call for proposals, interviews with applicants, in-depth analysis of dozens of initiatives, and structured consultations with our research partners.
The selected initiatives research based, creative content creation, digital strategy, audience analytics, and measurable engagement capacity.
No single platform or campaign can shift public discourse alone. Narrative change requires coordinated engagement across media formats, age groups, languages, and digital ecosystems.
In digital environments, volume matters. Repetition across channels creates perception, establishes norms and shapes attitudes and behaviour. Each initiative contributes a distinct and necessary component to expanding civic space for responsible, peace-oriented discourse. Together, the portfolio creates the scale required to influence what appears visible, legitimate, and socially acceptable.
Your investment is allocated across the full portfolio. Structured diversification generates cumulative, wide-spread outreach while reducing risk and strengthening public impact.
Hechalutz movement
“We Are Peace” – Peace Influencers for Generation Z
“We Are Peace” – Peace Influencers for Generation Z is a digital initiative whose goal is to build a young, democratic presence on social media through the establishment of a dedicated content channel. Inspired by democratic media platforms around the world, the channel produces and distributes short, high-quality, and viral political content tailored to young audiences on platforms such as TikTok, Instagram, and YouTube, promoting messages of peace and political resolution. The project trains and supports Gen Z influencers to create accessible and engaging content that reaches beyond political echo chambers and offers an alternative to divisive online discourse.
Peace and Security Unit of the Berl Katznelson Foundation and the Mitvim Institute
Advancing Peace Discourse in the Public Arena
Advancing Peace Discourse in the Public Arena is a project aimed to bring a credible, center-left voice back into Israel’s online public debate ahead of the 2026 elections, in order to widen the boundaries of public discussion, reach new audiences, and rebuild public legitimacy for a negotiated regional political solution and the two-state framework. At a time when social media is dominated by aggressive right-wing narratives, the project will produce clear, accessible, and visually driven content and distribute it through news channels, independent digital platforms, and partnerships with influencers. The project is led by the Joint Peace and Security Unit of the Berl Katznelson Foundation and the Mitvim Institute.
Mehazkim and Sada
PEACEFLUENCERS
Peacefluencers 2026 is a joint initiative by Mehazkim and Sada aimed at building an effective digital infrastructure for discourse on peace, partnership, and equality among Jewish and Arab young people in Israel. The initiative seeks to establish a network of 15 content creators and provide them with a professional framework of mentorship and support. Over the course of a planned year of activity, the community is expected to produce video content in Hebrew and Arabic, grounded in narrative research. The content is intended to be distributed organically only, without paid promotion, through trusted digital platforms with wide reach. Through ongoing activity and six focused content cycles, the initiative aims to reach an estimated cumulative exposure of approximately 3 million views, break the spiral of silence, and strengthen the legitimacy of civic dialogue around shared life and a peaceful future.